Tulsa Area United Way Campaign Surplus Results in Higher Level of Community Support
Jan. 15, 2013
|A record-breaking fundraising campaign last fall will result in a significantly higher level of investment in the community this year, according to Mark R. Graham, President and CEO of the Tulsa Area United Way.
The Tulsa Area United Way raised a record $25,575,522 during its 2012 campaign – surpassing its goal by more than $675,000, the highest total in its 89-year history.
“The campaign surplus provided by our generous contributors will enable us to meet even more needs in our community,” Graham said.
The Tulsa Area United Way Board of Directors approved a plan to allocate the surplus funding at its meeting on Tuesday, Jan. 15.
The surplus investment plan was recommended by the local United Way’s Community Investments Cabinet, a group of area volunteer leaders. The plan also includes $211,863 in recaptured allocations, or funding not utilized last year by some United Way agencies, for a total of $887,385 in new support.
More than half of the surplus funding will be utilized for collaborative projects among local non-profit organizations and other funders to meet community-wide needs that cannot be effectively addressed by a single organization, Graham said.
Last year, the Tulsa Area United Way awarded collaborative funding to local organizations working together to meet challenges such as reducing homelessness, improving neighborhoods and measuring the effectiveness of community outreach programs.
“This is a strategy to empower local non-profit organizations in working together to tackle our community’s most intractable challenges more effectively,” he said. “Forming partnerships will allow us to share resources and strategies, reducing costs and maximizing efficiency.”
The partnerships will be formed among the Tulsa Area United Way and its 60 partner agencies, as well as some agencies that do not receive United Way support.
“The Tulsa Area United Way is in a unique position to serve as an anchor organization, fostering alliances among non-profit organizations and funders, and helping them to work together,” Graham said.
A total of $500,000 in surplus funding will be utilized for community collaborations, while $326,000 will be allocated to address unmet needs of 15 Tulsa Area United Way partner agencies. In addition, the Tulsa Area United Way’s Venture Grant Program will be increased by $61,385. Venture grants are awarded by the United Way each year to fund new, creative and innovative approaches to community challenges.
“Although the Tulsa Area United Way has been extremely successful in attracting support for its annual campaign, it’s important to remember that the needs of our community continue to be greater than available resources,” said Steve Capron, Chair of the United Way’s Community Investments Cabinet. “This extra funding will help us address some of those needs.”