Digital Marketing Coordinator

Purpose of Position:

Key member of marketing staff in social media planning and execution, photography and videography, e-communications and market segmentation to increase awareness of and support for the Tulsa Area United Way’s mission.

Accountability: Director of Communications

Job Classification: Exempt

Responsibilities:

Digital Media Planning and Execution

  • Deploy and monitor all TAUW and affinity group social media platforms
  • Develop highly engaging and creative content for each platform
  • Repurpose content from web/other communications for use on social platforms
  • Develop and maintain schedule of content using technology for deployment and tracking
  • Organize regular social analytical reporting
  • Grow each platform and optimize reach

E-communications

  • Work with Director of Communications to develop electronic communication strategies and promotional plans
  • Develop e-communications, including email drip, newsletters, invitations, announcements, etc.
  • Monitor e-communication effectiveness through analytics

Market Segmentation

  • Assist Director of Communications in analyzing database records to segment audience markets in order to communicate effective messages

Photography and videography

  • Produce photos and short videos of various events and activities to use online and for social platforms

Other duties as assigned

Qualifications

Knowledge, Education and Experience

  • Bachelor’s degree in marketing, communications, journalism or related field with one to two years of successful experience in similar position and/or an equivalent combination of education and experience including internships and/or summer employment.

Job Skills and Demonstrated Abilities

  • Strong planning and implementation skills
  • Strong verbal and written communication skills
  • Strong leadership skills
  • Strong team player
  • Ability to multitask and adapt to changing demands
  • Strong interpersonal skills
  • Proficiency in Microsoft Office programs
  • Proficiency with social media outlets and management tools – experience with Sprout Social a plus
  • Proficiency and experience using a content management system, email marketing platform and/or database management experience.

Personal Attributes

  • Works well with other people
  • Works effectively in a dynamic, innovative and changing environment
  • Flexibility in meeting special event time schedules and communications deadlines
  • Consistency of attention to detail, accuracy and quality
  • Positive attitude

Click Here to submit an employment interest form.

Upcoming Events

Women United Inclusion in Action

Latest News

United Way Awards Social Innovation Grants to Innovative New Programs
12/18/2018
Improving life in North Tulsa, providing mediation between tenants and landlords to decrease evictions, helping those released from prison to pursue an education, get a job and make sound financial decisions, and improving the financial literacy of low-income families without access to banks are among community projects to receive Social Innovation Grants from the Tulsa Area United Way.