Digital Marketing Coordinator

Purpose of Position:

Key member of marketing staff in social media planning and execution, photography and videography, e-communications and market segmentation to increase awareness of and support for the Tulsa Area United Way’s mission.

Accountability: Director of Communications

Job Classification: Exempt


Digital Media Planning and Execution

  • Deploy and monitor all TAUW and affinity group social media platforms
  • Develop highly engaging and creative content for each platform
  • Repurpose content from web/other communications for use on social platforms
  • Develop and maintain schedule of content using technology for deployment and tracking
  • Organize regular social analytical reporting
  • Grow each platform and optimize reach


  • Work with Director of Communications to develop electronic communication strategies and promotional plans
  • Develop e-communications, including email drip, newsletters, invitations, announcements, etc.
  • Monitor e-communication effectiveness through analytics

Market Segmentation

  • Assist Director of Communications in analyzing database records to segment audience markets in order to communicate effective messages

Photography and videography

  • Produce photos and short videos of various events and activities to use online and for social platforms

Other duties as assigned


Knowledge, Education and Experience

  • Bachelor’s degree in marketing, communications, journalism or related field with one to two years of successful experience in similar position and/or an equivalent combination of education and experience including internships and/or summer employment.

Job Skills and Demonstrated Abilities

  • Strong planning and implementation skills
  • Strong verbal and written communication skills
  • Strong leadership skills
  • Strong team player
  • Ability to multitask and adapt to changing demands
  • Strong interpersonal skills
  • Proficiency in Microsoft Office programs
  • Proficiency with social media outlets and management tools – experience with Sprout Social a plus
  • Proficiency and experience using a content management system, email marketing platform and/or database management experience.

Personal Attributes

  • Works well with other people
  • Works effectively in a dynamic, innovative and changing environment
  • Flexibility in meeting special event time schedules and communications deadlines
  • Consistency of attention to detail, accuracy and quality
  • Positive attitude

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United Way Awards Social Innovation Grants to Innovative New Programs
Improving life in North Tulsa, providing mediation between tenants and landlords to decrease evictions, helping those released from prison to pursue an education, get a job and make sound financial decisions, and improving the financial literacy of low-income families without access to banks are among community projects to receive Social Innovation Grants from the Tulsa Area United Way.