Digital Marketing Coordinator

Purpose of Position:

Key member of marketing staff in social media planning and execution, photography and videography, e-communications and market segmentation to increase awareness of and support for the Tulsa Area United Way’s mission.

Accountability: Director of Communications

Job Classification: Exempt

Responsibilities:

Digital Media Planning and Execution

  • Deploy and monitor all TAUW and affinity group social media platforms
  • Develop highly engaging and creative content for each platform
  • Repurpose content from web/other communications for use on social platforms
  • Develop and maintain schedule of content using technology for deployment and tracking
  • Organize regular social analytical reporting
  • Grow each platform and optimize reach

E-communications

  • Work with Director of Communications to develop electronic communication strategies and promotional plans
  • Develop e-communications, including email drip, newsletters, invitations, announcements, etc.
  • Monitor e-communication effectiveness through analytics

Market Segmentation

  • Assist Director of Communications in analyzing database records to segment audience markets in order to communicate effective messages

Photography and videography

  • Produce photos and short videos of various events and activities to use online and for social platforms

Other duties as assigned

Qualifications

Knowledge, Education and Experience

  • Bachelor’s degree in marketing, communications, journalism or related field with one to two years of successful experience in similar position and/or an equivalent combination of education and experience including internships and/or summer employment.

Job Skills and Demonstrated Abilities

  • Strong planning and implementation skills
  • Strong verbal and written communication skills
  • Strong leadership skills
  • Strong team player
  • Ability to multitask and adapt to changing demands
  • Strong interpersonal skills
  • Proficiency in Microsoft Office programs
  • Proficiency with social media outlets and management tools – experience with Sprout Social a plus
  • Proficiency and experience using a content management system, email marketing platform and/or database management experience.

Personal Attributes

  • Works well with other people
  • Works effectively in a dynamic, innovative and changing environment
  • Flexibility in meeting special event time schedules and communications deadlines
  • Consistency of attention to detail, accuracy and quality
  • Positive attitude

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Latest News

Disaster Relief Fund for Eastern Oklahoma Established to Assist with Recovery
5/28/2019
Tulsa Community Foundation (TCF) and Tulsa Area United Way (TAUW) have established the Disaster Relief Fund for Eastern Oklahoma to provide assistance to nonprofit organizations which are providing services and support to residents of eastern Oklahoma affected by recent weather related flooding and tornadic storms. Donations made to the fund will assist with mid- and long-term recovery needs.
Tulsa Area United Way Names Vice President of Finance
3/21/2019
Carla Meyer has been named vice president for finance at the Tulsa Area United Way.