Fast Facts


The Tulsa Area United Way serves 60 partner agencies in six counties of the Tulsa region. 

Our service area includes Tulsa, Creek, Okmulgee, Osage, Rogers and Wagoner counties. 

During its 90-year history, the Tulsa Area United Way has raised almost $670 million for the community ($669,982,257.)

During its 2013 Campaign (most recent year available), the Tulsa Area United Way raised $26,159,826, surpassing its goal by $959,826. The campaign was the largest in local United Way history.

Best of the Best

The Tulsa Area United Way is among the elite United Way organizations in the U.S. (Top 35 – Metro 1C).

The Tulsa Area United Way raises more annually than all but 32 other United Way organizations in the U.S. (TAUW is 33rd
largest United Way in U.S.)

Among 43 peer cities (population of 600,000 to 1 million), the Tulsa Area United Way conducts the second largest campaign (2012). 

The Tulsa Area United Way has the fifth lowest overhead among all metro United Ways in the U.S., with operating expenses of less than 10 percent (9.7 percent.) 

The Tulsa Area United Way has received a perfect four-star rating from Charity Navigator, one of the nation’s most respected non-profit ratings agencies. 

The Tulsa Area United Way ranks first among its peers in giving by non-profit organizations (most recent figures available – 2012.

Campaign Facts

In 2013, 49,030 individuals and 1,438 companies and organizations contributed to the Tulsa Area United Way campaign. 

In 2013, the Tulsa Area United Way fully subscribed (fulfilled) a record of seven major community challenge grants, matching gifts from small and medium-sized businesses, individuals who gave at a leadership level, company and family foundations, and members of the United Way’s Women’s Leadership Council and Alexis de Tocqueville Society.

The Tulsa Area United Way has met or surpassed its goal during the last 20 years, and has surpassed its goal in seven of the last eight years during challenging economic conditions.

Each summer, a group of Trailblazer companies and organizations conduct early and highly structured fundraising drives to help launch and provide energy and momentum for the annual Tulsa Area United Way campaign. The Trailblazers announce the results of their campaigns at the annual Day of Caring in early September. In 2013, 10 Trailblazer companies and organizations raised $2,146,110, setting the stage for the campaign. 

In 2013, a total of 7,292 volunteers contributed 70,890 hours in support of the Tulsa Area United Way.

During the 2013 campaign, 1,438 companies and organizations conducted campaigns, 61 foundations provided gifts and 49,030 individuals made contributions. (Gifts by individual donors comprise 78 percent of the overall campaign.)
In 2013, the number of individuals giving at the Leadership Level ($500 to $9,999 annually) reached more than 7,000 for the second time in the history of the Tulsa Area United Way. For the first time, Leadership Gifts totaled more than $10 million during a single campaign. In 2013, more than 7,000 individuals contributed at the leadership level, for a total of more than $10 million (43 percent of the total campaign.)

The 50-plus volunteer members of the Tulsa Area United Way Campaign Cabinet provide vision, leadership and guidance for the annual campaign through a Leadership Team and five divisions including Development Team, Public Service and Government,

Green Country and Commerce, Energy and General Business and Professional Business. Members of the team are announced each April in advance of the annual campaign. 

In 2013, the Tulsa Area United Way’s five Cornerstone Million Dollar Plus companies and organizations included Bank of Oklahoma, the J.A. Chapman and Leta H. Chapman Trusts (1949 and 1966), ONEOK, QuikTrip and Williams.

Highly successful company and organizational campaigns are recognized at the Tulsa Area United Way’s annual Live United Awards and Luncheon with a variety of awards, including the Williams Summit Leadership Award (presented to the Best Overall Campaign,) Combined Federal Campaign Eagle Award, Leadership Giving Award, Trailblazer Award, Illuminate! Award, Ignite! Award, and Small Business Award. The next Live United Awards and Luncheon will be held on Feb. 17, 2015 at the Cox Business Center in downtown Tulsa (former Civic Center).

Twenty-two Loaned Executives are provided by area employers each year to serve as fundraising executives in the field during the annual Tulsa Area United Way campaign.

The Legacy Society is an organization of leadership donors who have included the Tulsa Area United Way in their estate planning, providing for the long-term needs of the community.

The Tulsa Area United Way offers a planned giving program that includes a variety of gift annuities for investors, allowing them to plan for a comfortable retirement while supporting a non-profit organization. 


A Board of Directors of 50 local volunteers provides governance and establishes policy for the Tulsa Area United Way through regular meetings and a highly developed committee structure including Board Development, Community Investments, Campaign Cabinet, Finance and Audit, Information Technology, Marketing, Planned Giving and Policy Planning and Issues

Community Impact

The Tulsa Area United Way, through its 60 partner agencies, focuses on three building blocks to a better life: education, financial stability and health/safety. 41 percent of funding is invested in health and safety, 34 percent of campaign contributions are utilized for education and 25 percent is invested in financial stability. 

The Tulsa Area United Way serves more than 550,000 people annually (nearly 2,000 people per day) through its 60 partner agencies in the Tulsa region, including Creek, Okmulgee, Osage, Rogers, Tulsa and Wagoner counties. (Note: these are duplicated numbers, representing number of visits/requests for assistance.)

The Tulsa Area United Way is the only non-profit organization in the Tulsa area in which a single gift, no matter how small or large, can directly impact the lives of more than 550,000 people seeking assistance each year from 60 partner agencies. 

More than 90 cents of every dollar contributed goes directly to help people in need, making the Tulsa Area United Way one of the most cost-effective organizations in the community. At the same time, the United Way encourages agencies to combine their resources to avoid duplication of efforts and provide the best services possible.

The Tulsa Area United Way utilizes a comprehensive, community-based decision making process to determine how funds will be invested in the community. Each year, approximately 180 volunteers, serving on Community Investment Panels, Community Investments Cabinet and Audit Review Committee, engage in a state-of-the-art process to ensure all dollars are invested wisely. 

This year, more than 180 trained volunteers invested more than 8,000 hours analyzing the needs of the community and studying the effectiveness of local programs to ensure that contributions have the greatest possible impact. This process of reviewing program plans, visiting agencies and analyzing budgets keeps our United Way firmly connected and responsive to the community's most pressing needs. As human service needs grow and change over time, this process allows the United Way to direct its resources where they will do the most good. 

The Tulsa Area United Way Day of Caring is one of the largest such events in the nation, with more than 5,000 volunteers completing more than 36,000 hours of work at area parks, schools and non-profit organizations. 

Recognizing that many social problems in the community cannot be solved by a single entity, the Tulsa Area United Way strongly encourages close alliances between its partner agencies.  

In addition to annual allocations to its partner agencies, the Tulsa Area United Way makes investments in collaborations among agencies that meet systemic needs, attract multi-source funding and offer a structured approach, including budget, timeline and measurable outcomes. 

In the last five years, the Tulsa Area United Way has awarded more than $1.6 million in collaborative funding to meet challenges such as reducing homelessness, improving neighborhoods and providing outcomes measurement training for its partner agencies. 

The Tulsa Area United Way maintains several collaborative partnerships, including A Way Home for Tulsa, Growing Together, Campaign to Prevent Teen Pregnancy, Tulsa STEM Alliance, Impact! Tulsa (Strive) and the Child Protection Coalition. 

Each year, the Tulsa Area United Way Venture Grant Program provides financial assistance to area non-profit organizations that offer creative, innovative and proven solutions to systemic community challenges. In the last five years, 24 venture grants have been awarded at a total of $996,354. 

The Tulsa Area United Way responds to the unanticipated needs of its community, awarding $674,042 in emergency funding in the last five years, including relief from wild fires and summer heat and increased requests for food, shelter and utility assistance. 

In addition to conducting its annual fundraising campaign for partner agencies, the Tulsa Area United Way works closely with service providers, governments and other funders to identify health and human service problems in our communities and develops plans to address those challenges. 
The Tulsa Area United Way assists area nonprofit agencies in overall management, volunteer recruiting and training, technical assistance and board leadership development, serving as a primary resource and anchor institution for the community. 


The Tulsa Area United Way closely tracks legislation and lobbies local and state governments to encourage pro-active, supportive and innovative health and human services policies.

The Tulsa Area United Way does not expend funds for advertising, but instead attracts pro-bono support of area media, including the Tulsa World, Tulsa People and a variety of electronic, outdoor and print media outlets. The Tulsa World is serving as a Campaign Partner in presenting the 2014 campaign for the community. 

The Tulsa Area United Way helps fund the 211 information and referral service to help quickly and efficiently match people with the services they need. The 211 Helpline connects callers to trained specialists with access to multilingual translations and a database of thousands of services. In 2013, the Helpline responded to 143,072 calls. The Helpline serves more than 1.7 million people in 37 counties of eastern Oklahoma, with more than 79 percent of calls originating from the Tulsa Area United Way service area. 

Walls of Honor at the Tulsa Area United Way’s headquarters in downtown Tulsa recognize major funders, campaign contributors and members of the Board of Directors (past and present.) The headquarters also features community meeting rooms named for leaders of past United Way campaigns. 


The Tulsa Area United Way is independent of United Way Worldwide and other local United Way organizations. The Tulsa Area
United Way is governed entirely by local volunteers, and decisions made by other United Ways have no impact on decisions made in the Tulsa region.

The Tulsa Area United Way and United Way Worldwide (UWW) enjoy a pro-active alliance. 

Each year, the Tulsa Area United Way spends less than one percent of its campaign total on various services from the UWW.
TULSA AREA UNITED WAY   |   1430 S. BOULDER, TULSA, OK 74119   |   918.583.7171   | TAUW@TAUW.ORG 
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