Mastering the 10 Minute Pitch
Consider this basic structure for outlining any pitch.
TITLE & INTRODUCTION (1 minute)
Who are you and what do you do?
Memorable tagline or information (elevator pitch)
- Conveys most pertinent, attention-grabbing info
- Gives high-level context for rest of presentation
- Provides a holistic outline to prepare the audience
Team & Project Stakeholder introduction
IDENTIFY THE PROBLEM (1 minute)
What are you trying to fix? Be specific.
Describe the problem facing consumers using data & human interest
- A short example or experience
- Make it understandable, memorable, persistent
Encourage audience interest with data
- Magnitude (how the problem is measured)
- Growth in affected population
- Experiences, examples
INNOVATION - YOUR HYPOTHESIS SOLUTION (2 minutes)
How are you proposing to fix the problem?
Describe the solution in understandable and memorable way to target audience
Address the problem - Link specific solution components to problem components
- How does the technology/product/service solve problem?
Tips to increase understanding/retention
- Pictures/illustrations that SHOW the solution
THE IMPACT OPPORTUNITY (1 minute)
Who are your potential customers? How many people are in need of this solution? How many people will your tests reach?
Consider the following characteristics:
- Qualitative (attributes, sentiments, motivations of customers)
- Quantitative (size, growth rate, value)
- Segment the market to find target
- Provide meaningful division
- Segmentation will dictate business strategy
THE DELIVERY & BUSINESS MODEL HYPOTHESIS (2 minutes)
How will you deliver your product/service? Where does your innovation add value?
Explain value chain and supply chain with a logical argument
- Define the relevant parties involved and their value add
- Describe the flow of money, products, communication, etc.
Support with relevant research
THE SECRET SAUCE (30 seconds)
What will make you successful?
Explain why you/your team/organization is the right team to execute
What will make your venture successful where others have failed?
Are you the first to try a proven model in a new location? Are you combining the best practices of other organizations?
FINANCIAL & SUSTAINABILITY ANALYSIS (1 minute)
How much will your tests cost? How much will the entire vision cost?
Where will you get the money?
- Cost of innovation development, operation, etc.
- Timeline for when costs are incurred
Potential sources of funding & plan for longevity
Social Return on Investment & Justification for investment of resources
- Clear value proposition to the return on investment
NEXT STEPS (1 minute)
Given funding, what actions will be taken and when?
- Actionable steps
- Timing and prioritization
- Responsibility identified