Mastering the 10 Minute Pitch

 

Consider this basic structure for outlining any pitch.

 

TITLE & INTRODUCTION (1 minute)

Who are you and what do you do?

Memorable tagline or information (elevator pitch)

  • Conveys most pertinent, attention-grabbing info
  • Gives high-level context for rest of presentation
  • Provides a holistic outline to prepare the audience

Team & Project Stakeholder introduction

 

IDENTIFY THE PROBLEM (1 minute)

What are you trying to fix?  Be specific.

Describe the problem facing consumers using data & human interest

  • A short example or experience
  • Make it understandable, memorable, persistent

Encourage audience interest with data

  • Magnitude (how the problem is measured)
  • Growth in affected population
  • Experiences, examples

 

INNOVATION - YOUR HYPOTHESIS SOLUTION (2 minutes)

How are you proposing to fix the problem?

Describe the solution in understandable and memorable way to target audience

Address the problem - Link specific solution components to problem components

  • How does the technology/product/service solve problem?

Tips to increase understanding/retention

  • Pictures/illustrations that SHOW the solution
  • Metaphors

  

THE IMPACT OPPORTUNITY (1 minute)

Who are your potential customers?  How many people are in need of this solution?  How many people will your tests reach?

Consider the following characteristics:

  • Qualitative (attributes, sentiments, motivations of customers)
  • Quantitative (size, growth rate, value)
  • Segment the market to find target
  • Provide meaningful division
  • Segmentation will dictate business strategy

 

THE DELIVERY & BUSINESS MODEL HYPOTHESIS (2 minutes)

How will you deliver your product/service?  Where does your innovation add value?

Explain value chain and supply chain with a logical argument

  • Define the relevant parties involved and their value add
  • Describe the flow of money, products, communication, etc.

Support with relevant research

 

THE SECRET SAUCE (30 seconds)

What will make you successful?

Explain why you/your team/organization is the right team to execute

What will make your venture successful where others have failed?

Are you the first to try a proven model in a new location?  Are you combining the best practices of other organizations?

 

FINANCIAL & SUSTAINABILITY ANALYSIS (1 minute)

How much will your tests cost?  How much will the entire vision cost?

Where will you get the money?

Cost projections

  • Cost of innovation development, operation, etc.
  • Timeline for when costs are incurred

Potential sources of funding & plan for longevity

Social Return on Investment & Justification for investment of resources

  • Clear value proposition to the return on investment

 

NEXT STEPS (1 minute)

Given funding, what actions will be taken and when?

  • Actionable steps
  • Timing and prioritization
  • Responsibility identified
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