Mastering the 5 Minute Pitch

Consider this basic structure for outlining any pitch

TITLE & INTRODUCTION

Who are you and what do you do?
Memorable tagline or information (elevator pitch)

  • Conveys most pertinent, attention-grabbing info

IDENTIFY THE PROBLEM

What are you trying to fix?  Be specific.
Describe the problem facing consumers using data and human interest

  • A short example or experience
  • Make it understandable, memorable, persistent

INNOVATION – YOUR HYPOTHESIS SOLUTION

How are you proposing to fix the problem?
Describe the solution in understandable and memorable way to target audience
Address the problem – Link specific solution components to problem components

  • How does the technology/product/service solve problem?

Tips to increase understanding/retention

  • Pictures/illustrations that SHOW the solution
  • Metaphors

THE IMPACT OPPORTUNITY

Who are your potential customers?

THE DELIVERY & BUSINESS MODEL HYPOTHESIS

How will you deliver your product/service?

THE SECRET SAUCE

What will make your project successful where others have failed?
Are you the first to try a proven model in a new location?

 

TULSA AREA UNITED WAY   |   1430 S. BOULDER, TULSA, OK 74119   |   918.583.7171   | TAUW@TAUW.ORG 
  • Facebook
  • Twitter
  • Flickr