Sample Emails For yOUr Campaign

Suggested Order to Send: 

  1. Pre-kickoff  
  1. Kickoff Presentation 
  1. Pledge 
  1. Give a minimum of $250 
  1. Your Donations at Work 
  1. Prior to Campaign Conclusion 
  1. Thank You! 

These sample emails are available to use as-is, or you may tailor the verbiage for your needs to help generate excitement, provide updates and share information during your Tulsa Area United Way campaign. 

Who sends the emails? We recommend they are sent from your CEO, Employee Campaign Coordinator (ECC) or a leadership team member. 

PRE-KICKOFF EMAIL  

  • Purpose: Generate excitement about your campaign by notifying employees of the kickoff 
  • Recommended send time: 2 weeks prior to campaign kickoff 
  • From: [company ECC] To: [employees] 

Subject: Get ready for this year’s United Way campaign 

Hi team, 

Together, we can make life better for so many by giving to TULSA AREA UNITED WAY this year! 

I‘m excited to invite you to help improve the health, education and financial stability of every person in our community through the Tulsa Area United Way. 

Together, we at [COMPANY NAME] can take action that will help create better lives for so many of our neighbors in need. 

[INSERT STORY OR ANECDOTE FROM COMPANY KICKOFF OR PREVIOUS YEAR’S CAMPAIGN] 

This year, [COMPANY] has the ambitious goal of raising [MONETARY GOAL/DESCRIPTION] to improve the lives of people around you. 

By pledging your support, you can make a difference. The best part? The money you give stays here in this community, and you can see the results in our own backyard. 

[INSERT INFORMATION ABOUT HOW THEY CAN DONATE ON COMPANY KICKOFF DATE/TIME] 

Thank you in advance for showing the community what we’re all about here at [COMPANY NAME]. 

Thank you, [ECC or CEO] 

KICKOFF PRESENTATION EMAIL  

  • Purpose: Invite employees to the campaign kickoff and provide a sneak peek into the event. 
  • Recommended send time: 3 days before campaign kickoff 
  • From: [company ECC] To: [employees] 

Subject: 3,2,1… kickoff! Join us on [kickoff date] 

Hello everyone, 

We are officially kicking off our United Way campaign on [DATE,TIME] with [EVENT]. 

Watch this year’s campaign video to learn how Tulsa Area United Way helps local people, like us, every day: www.tauw.org. 

Join us to hear more about the Tulsa Area United Way and how you can improve lives and strengthen our community during our campaign. [INSERT MEETING DETAILS]  

See you then!  

[ECC] 

PLEDGE EMAIL  

  • Purpose: Follow-up after kickoff meeting and notify employees of the campaign goal 
  • Recommended send time: Immediately after kickoff meeting 
  • From: [company leadership team member]  
  • To: [employees] 

Subject: Make YOUR impact 

This year, we are aiming to do everything we can for the community. Our goal is [INSERT CAMPAIGN GOALS] So please donate here: [DONATE LINK]. 

Your Tulsa Area United Way support helps local people receive job training, senior care, financial literacy, early childhood education, and so much more.  

We encourage you to help as much as possible. Everything helps, so make a gift to Tulsa Area United Way today. Stay tuned for upcoming events and volunteer opportunities. 

Unable to attend the kickoff? Watch the recording here [LINK RECORDING]. Thank you for supporting Tulsa Area United Way!  

[LEADERSHIP TEAM MEMBER] 

GIVE A MINIMUM OF $250 

  • Purpose: Demonstrate to employees how their donations are making a difference 
  • Recommended send time: 3 days after kick-off meeting 
  • From: [company ECC or leadership team member] To: [employees] 

Subject line: The Power of Living United 

[FIRST NAME],  

The most vulnerable – including low-income ethnic and racial minorities, the youngest and oldest in under-resourced communities, and anyone who was barely getting by – are struggling more than ever.  

Tulsa Area United Way is stepping up to respond, as they always do. Read how they’re helping end the cycle of homelessness by visiting tauw.org.   

If you give just $11 a paycheck, or $250 a year, this amount covers personal hygiene supplies for two mothers for a whole year at Palmer’s Tulsa Women and Children’s Center. 

Here’s how you can donate. [INSERT INFORMATION ABOUT HOW THEY CAN DONATE] 

And remember, anyone who gives $250 a year or more to Tulsa Area United Way is eligible for Affinity Group membership. Women United, NextGenUnited, or Always United

Thank you for making your pledge today! 

[ECC or CEO] 

YOUR DONATIONS AT WORK EMAIL  

  • Purpose: Show what outcomes were made possible through employee giving 
  • Recommended send time: Halfway through the campaign 
  • From: [company ECC or leadership team member] To: [employees] 

Subject: This is why we give to United Way 

When you give to Tulsa Area United Way, you are helping people in our community make life-changing accomplishments possible: 

  • 1,259 individuals received homeless prevention services and emergency medical services from Tulsa Day Center, enabling them to avoid trauma of becoming unhoused. 
  • In 2022, TAUW Social Innovations Grant recipient, the Be Heard Movement mobile homeless drop-in center, provided 1,584 showers, 912 haircuts, 429 loads of laundry and 157 case management sessions. 
  • The Hunger Free Oklahoma Supplemental Nutrition Assistance Program (SNAP) Hotline processed 3,181 SNAP applications in 2022. Innovations the service model led to $2,494,902 in benefits distributed in 2022. 

Please consider donating to the Tulsa Area United Way today at (your pledging method). 

Our collective giving empowers us to help thousands of our friends and neighbors when they need it the most.  

[LEADERSHIP TEAM MEMBER] 

PRIOR TO CAMPAIGN CONCLUSION  

  • Purpose: Check in with employees, provide updates on campaign progress and notify about campaign conclusion 
  • Recommended send time: A couple days before campaign concludes. 
  • From: [company leadership team member] To: [employees] 

Subject: Let’s strengthen our community, together 

We are making great progress toward our United Way campaign goal! In fact, we are [insert x%] of the way to our goal and I know we can get there, together. 

There is still time for you to help make an impact on our community. Your generosity provides child abuse response, free tutoring for adults and children, basic needs to seniors, and much more. 

Make your pledge today to build a stronger, healthier Tulsa area. [INSERT INFORMATION ABOUT HOW THEY CAN DONATE & INCENTIVES, IF APPLICABLE] 

Thank you to our team members who already made their pledges. Your continued support and devotion to our neighbors in the community does not go unnoticed! 

We’re almost to the finish line. Help us cross it! 

[LEADERSHIP TEAM MEMBER] 

THANK YOU EMAIL  

  • Purpose: Thank donors for their time and contributions, share how their impact helps the community and make them feel proud of all they accomplished. 
  • Recommended send time: Conclusion of campaign 
  • From: [company ECC or leadership team member]  
  • To: [employees] 

Subject: We couldn’t have done it without you 

Thanks to all of your support, we raised more than [INSERT $ AMOUNT RAISED] for this year’s Tulsa Area United Way campaign!  

We rallied together to meet a common goal, and that goal is not just about a number – it’s about helping people in our community at a time when so much is uncertain. 

This is a testament to your generosity and dedication to tackling the Tulsa area’s most pressing needs. Thank you for taking the time to learn about Tulsa Area United Way and its importance in our community. 

Your gifts to United Way will strengthen and improve the lives of thousands. Thank you for Living United.  

Watch Thank You Video 

[ECC or LEADERSHIP TEAM MEMBER]