Thinking Outside the Box
Sarah BradleyEmployee Campaign Coordinator, Metlife
Sarah Bradley leads her company United Way campaign as the Employee Campaign Coordinator, or ECC.
“My goal in serving on the United Way Campaign Committee at our organization was to better engage in the community,” said Sarah.
Sarah’s group led events to raise money including bake sales and a basket auction. But Sarah had a larger goal in mind.
“I wanted our employees to know what’s going on in the community and how we can help. I wanted to get the word out about how people are affected by the United Way.”
So, they held an agency fair that included 10 United Way partner agencies.
“We brought in agencies that we thought might assist our employees – services that they could use,” said Sarah.
Their workplace campaign increased by 39 percent overall that year.
As for advice for others, Sarah shares, “creativity is key: come up with outside-the-box ideas.”